Adidas Reebok shoes

What's the difference between Reebok and Adidas?

Reebok provides support for your feet, whilst Adidas provide cushioning . These two things combined are essential to running and walking. If you need to walk around the park, then you can do that with either one. If you want to run, then you will do well with one.

Its decline has been much slower, as falling sales and an owner that didn't invest in its growth took their toll . Over the years, Reebok was reduced to a fraction of what it once was. The brand holds just 1.1% market share in the sports footwear space (a rank of 16th), according to Euromonitor International.

Gain Complementary Products Acquiring complementary products was the motivation behind Adidas's acquisition of Reebok. As Adidas CEO Herbert Hainer stated in a conference call, “This is a once-in-a-lifetime opportunity. This is a perfect fit for both companies, because the companies are so complementary….

Reebok's new owner is Authentic Brands Group , a brand management company. ABG CEO Jamie Salter wants to double Reebok's sales within five years.

Does Adidas still own Reebok?

Adidas announced in August 2021 that it would sell Reebok to ABG for $2.5 billion ; the acquisition was finalized Tuesday. “We've had our sights set on Reebok for many years,” said Jamie Salter, ABG's founder, chairman, and CEO, when the deal was first announced last summer.Mar 2, 2022