Is Reebok dead

Which company acquired Reebok?

Aditya Birla Group has acquired the India and Southeast Asian distribution and manufacturing rights for the Reebok sports brand, a press release said on Tuesday.

Adidas bought Reebok for $3.8 billion in 2006 to help compete with arch-rival Nike (NKE. N), but its sluggish performance prompted repeated calls from investors to sell the U.S. and Canada focused brand.Aug 12, 2021