Already in 1970, Ron Hill had won the Boston Marathon wearing a Reebok running shoe, but for popularity with the everyday runner , a Runner's World five-star rating was a must. In 1979, Reebok got three five-star shoes at once for the Inca, the Midas and the Aztec. It was the beginning of Reebok's success in the U.S.
In 1958 in Bolton, two of the founder's grandsons, Joe and Jeff Foster, formed a companion company "Reebok" , having found the name in a South African dictionary won in a sprint race by Joe Foster as a boy. The name is Afrikaans for the grey rhebok, a type of African antelope.
The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire." In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle .