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Why did Tim Cook take over Apple?

Apple has officially been led by Tim Cook as CEO since Steve Jobs died in 2011. He has run the company before that, during Jobs' health absences, but since joining in 1998, he's been key to how Apple went from near-bankruptcy to its present status as one of the world's largest companies .

Tim Cook is the CEO of Apple and serves on its board of directors.

Apple CEO Tim Cook Earns Spot on TIME's List of 100 Most Influential People of 2022. Apple CEO Tim Cook has made the list of TIME's 100 Most Influential People of 2022, earning a spot in the "Titans" category.

But Cook has made major strides at Apple, including overseeing the launch of AirPods, the Apple Watch, and Apple Music . He's also guided Apple toward becoming one of the world's most valuable companies — these days, its market cap is hovering around $3 trillion.Jan 5, 2022

Why did Apple choose Tim Cook?

In 1998, Steve Jobs asked Cook to join Apple. In a commencement speech at Auburn University, Cook said he decided to join Apple after meeting Jobs: Any purely rational consideration of cost and benefits lined up in Compaq's favor , and the people who knew me best advised me to stay at Compaq...

"Apple doesn't innovate anymore" or "Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook , who took Apple's reins in August 2011.Oct 4, 2021